Nah, this Kickstarter really is par for the course with a startup. They are clearing ~£5000 a day, which for a new company on their first project is pretty good. Remember CMON and their ilk are bucking the trend rather than being part of it (not to mention they are an established brand like Mantic, WGF, SJG and Reaper). I've been part of everything from a small print-run RPG that was lucky to break $10k to $1mil video game projects. Prodos's is what I would expect from a new company composed of two guys and a handful of freelancers who need to content with producing a licensed game. We'll talk again in a year or two if they decide to do another Kickstarter once they are established, but right now they are going along at a good clip for the size they are.
And expect the Beta rules on Monday (or the 28th... both were quoted in the same post, Kickstarters can warp time when you are caught in them).