Retailers receive the figs in the plastic clamshells. The figs are available as you see them online, in the large squad macropacks (7-10 figs), smaller 4 man squad or leader packs, and any individual character mini.
We consolidated our line into the larger format macros to cut down on the skus for retailers there by allowing for them to be able to keep better track of inventory and making it easier with wall space ect. It also makes it much easier to start the game because you can walk up and get say 4 squad packs and the individuals you want for your army and spend maybe 100$. you dont need to buy 2 small 4 man squad packs, the lt, sgt, specialist, ect. All you need is in one pack. You are able to order extra single figures from the online store under the accesories option of each pack. So if you want 4 of pose A and 2 of pose B then you can do that. (just a note! the figs are 4.50$ each if buying 1, when you buy 2 or more the price is reduced (economy of scale).
Not sure if i answered the question or just went a bit in depth with it. Sorry if i did. If orders are place online and are for an individual customer we ship them out in the plastic bags with bases and unit cards and P.o.P.
Retailers get them in the plastic clamshells labeled for retail sale.
Some times we will ship in clamshell depending on mini or size ect.
Hope that helps
JP