Get more people involved and hooked on the game. The more players of Warzone and Chronopia there are the bigger a customer base EE has. The more customers purchasing minis the greater there revenue stream, and greater revenue opens up possiblities for new investments, whether that means sculptors, equipment, greater events presence, whatever.
In the more immediate sence you could send them a pair of functioning pewter casting pots, since I hear the factory's went down, but I don't quite think thats what you meant.